Things to consider when planning your Web site

After reading this we think you will agree sometimes less is more.

Proven Web Content Success Factor: Scan-ability

Joel Walsh (Published Marketing Author)

Tests found that scan-able content written with web publication in mind seriously out-performs content that was written as though for print:
* Greater conversions (contacts or sales).
* Fewer visitors leaving the web page as soon as they arrive ("bounces").
* Longer average visits.
* More reprints (of distributed content) 

User tests have repeatedly demonstrated that a majority of web users scan the page rather than read word-for-word. In such tests, optimizing content for scan-ability has been proven to make web content more successful--at least, for a few measurable criteria, mainly reading speed, comprehension, and retention (recall of what was read). 

While humor, style, empathy, persuasiveness, and other classic characteristics of good writing can't be objectively measured, the scientific evidence shows scan-ability is a strong foundation on which to build strong content. (Based on the evidence presented by web usability expert Jakob Nielsen, who wrote guidelines for successful web writing in the mid-late 1990s.) Today, those guidelines are still the basis for most of what's written about web content writing, including this article. 

Click Here For Examples of Scan-Able Content